What is Search Engine Optimization (SEO) ?

Search Engine Optimization is the practice of boosting and promoting a website to raise the number of visitors from search engines. There are many features to SEO, from the words on your web page to the way other sites connect to you on the web. on occasionally SEO is basically a matter of building sure your site is planned in a way that search engines optimization.

SEO is not just concerning building search engine friendly websites. It’s concerning building your site better for visiters too.

This artical illustrate all areas of SEO from discovery the terms and keywords that create traffic to your site, to building your website friendly to search engines, to structure links the exclusive value of your website.

Why does my website need SEO?

The popularty of web traffic is determined by the major marketable search engines, Google, Ask, Bing, Yandex and Yahoo!. even though social media and other types of traffic can produce visits to your site, search engines are the main method of routing for most Internet customers. This is true whether your website provide services.

Search engines are exceptional in that they afford targeted traffic—natives looking for what you offer. Search engines are the roadways that build this happen. If search engines can’t find your website you miss out on unbelievable opportunities to force traffic to your website.

Top SEO Mistakes

1. Splash Page

I’ve seen this blunder many times where natives put up just a big banner image and a link on their homepage. The most evil case — the link is embedded in the Flash object, which build it impracticable for the spiders to follow the link.

This is well if you do not mind about what a search engine knows about your website; or else, you’re building a big mistake. Your home page is most likely your website’s highest ranking page. Your homepage should include (at minimum) target keywords and links to important pages.

2. Non-spiderable Flash Menus

Many designers build this mistake by using Flash menus . Flash menus are fade-in and animated menus. They may look cool to you but they ca not be seen by the search engines.

3. overdo of Ajax

Some developers are trying to strike their clients or visitors by executeing huge Ajax features, but he don’t know that it is a big SEO mistake. for the reason that Ajax content is loaded dynamically, so it is not indexable by search engines. one more disadvantage of Ajax — since the URL doesn’t reload.

4. “Click Here” Link Anchor Text

You most likely see , people use “Click here” or “Learn more” as the linking text. This is vast if you wanna be ranked high for “Click Here”. But if you wanna tell the search engine than use that keyword in your link anchor text.

5. Common Title Tag Mistakes

Similar title text: Every page on your website must have a exclusive title tag with the target keywords. Many people make the mistake of having the similar title tags all over the entire site. That’s telling the search engine that EVERY page on your website refers to the similar topic and one is not any extra unique than the other.

Exceeding the 65 character limit: Many people write very long titles. In search engine result pages, title tag is used as the link heading. You have about 65 characters to get your message across.

6. Empty Image Alt Attribute

You must always explain your image in the alt attribute. The alt attribute is describes your image to a blind web user. Search engines can not see images so your alt attribute is a factor in demonstrating what your page is applicable for.

7. Unfriendly URLs

Most CMS platforms have a friendly URL feature built-in, on the other hand, not every people is taking advantage of this. Friendly URL’s are superior for both your human viewers and the search engines.

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