The online website marketing has hugely changed the way of promote businesses brands to get more consumers. According to Business researchers, 40% of consumers come from the search engines through searching and each month 100 billion searches make over Google.
Types of marketing strategy:
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- Content marketing
- Social media marketing
- Pay-per-click advertising
- Google AdWords
- Affiliate marketing
- Email marketing
- Events & Webinars
- Customer Relationship Management (CRM)
- Video Marketing
- Marketing Analytics
Theses marketing strategy not only increase temporary customers but also increase business worth and visibility. These strategies are paid or free, that depends on choosing your marketing options but paid strategy is most effective now days.
Search engine optimization (SEO) is a most important marketing strategy includes the on-page seo and off-page seo which is implemented on website and outside of website. On-page has tag building, link building, Meta keyword building, w3validation compatible and more. Off-page has social media marketing, outside link building, article submission, link submission and more strategies.
Pay per click (PPC) isn’t limited to Google and its competitors, many media networking and buysell websites allowing you to pay for clicks to your website.
Affiliate marketing is referral marketing strategy where you add links of other sites and share profits with fellow marketers in exchange for promoting products.
Other marketing strategy like video marketing, events and webinar, google adwords, content marketing and CRM used to create followers, increase traffic, engage with customers, build relationships, and let customers to your products and services.
Web marketing gives exciting opportunities for companies to profile their customers. Online marketing simplifies a company’s capability to track, store, and evaluate data about a customer’s demographics, personal preferences, online behaviour and this data allows the promoter to give a more personalised & relevant ad experience for the customer.